Droppling Like Fli... err, Hazelnuts
- Ruth Inman
- Jan 4, 2022
- 1 min read
Updated: Aug 24, 2025

A decision to cut interest rates and a resulting currency crash in Turkey is making hazelnut farmers and Nutella lovers very nervous… Imported seed and fertilizer prices are skyrocketing, making the upcoming crop look more like a dream than reality. Digits: The Turkish hazelnut industry produces 70% of the world’s hazelnuts and employs 4M people. And it’s worth noting that Nutella-maker Ferrero buys around one-third of Turkey's hazelnut exports. Soundbite: "The world is on the verge of hazelnut shortage. If you are a Nutella fan, you better stock up at your next food-shopping visit," noted Turgan Zülfikar, a U.S.-based consultant. The More You Know:Nutella, the spread that made hazelnuts famous (CBS Sunday Morning)






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